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新媒体运营新人必读：截流获客和做品牌宣传就是有冲突的！

小红书运营知识

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【摘要】
获客，是为了直接带来客户，让产品或服务触达潜在消费者；

而品牌宣传，则是提升品牌知名度，让品牌在用户心中扎根。

两者虽然相辅相成，但操作方式和侧重点完全不同。
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